EXPO WP ADVERTISING BOOKLET

Friday eve was a superb Kareoke evening once again, with the regulars singing and entertaining those too self-conscious to sing. Some of the regulars were absent, since they went to Port Elizabeth for the event hosted by Miller's Media and Entertainment, but regardless of this, the Kareoke continued until the early hours of Saturday morning. Unfortunately, I was away for the daylight hours of Saturday but Radio station "Voice of the Cape" broadcast live for 3 hours at EXPO WP on Sunday afternoon with people and cars being the order of the day. VOC is a popular CAPE TOWN based radio station of community interest which share the EXPO WP demographic, that ran an advertising stint to popularize EXPO WP as the "Tourism and Traders market of choice".

Even though flea market browsing appeals to many, there is always the need to advertise in order to have a constant flow of shoppers in the stalls, thus it was decided to produce a booklet with collective vendor advertising to be distributed at two other local flea markets. The distributed booklets produced immediate results, ROTANA ANTIQUES sold some of their Egyptian furniture within hours of distribution, to clients who frequent these flea markets who especially came to EXPO WP because of this specific ad. PhotoJani also received a printing enquiry from the distribution of the booklets. As the old saying goes, "It Pays to Advertise".

I saw numerous people walking about in the main hall at EXPO WP with these advertising booklets in hand within hours of distribution. But unfortunately for them, they did not drop the Lucky Prize strip on the back cover of the booklet into the collection boxes at the entrances. This Prize in fact is a weekend getaway for two, which will be drawn on Sunday the 30th May. So for those who would like to stand a chance of winning this prize, they needs to do their bit. One could say, in order to win the "Lottery", one at least need to buy a ticket. So, go-on, fill in your phone number and drop the strip in the box.

This Saturday, even more people visited EXPO WP armed with their copy of the advertising booklet in hand. Many of them were just browsing, and it appeared that the recession is affecting everyone. It was very evident that shoppers have money but they are not speeding it as readily as vendors would like them to. Many shoppers were fascinated by the procession of coons that passed through all the isles blasting them with the sounds of the trumpets, trombones, bugles, clarinets, symbols, drums, tambourines and music in general.

However, there were approximately 75 vendors who contributed to the success of this booklet amongst whom are AFRASIA, and HIMALAYA, both of whom sell "powerful and potent African medicine". HOLISTIC COVE and RA's WELLNESS THERAPIES specialize in Holistic massages and HARA's HOLISTIC STORE  sells the "Nose Bidet" as discussed on Oprah.

Leather Goods are very popular as EXPO WP and range from Leather Hats & Caps to Jackets made of Cow hide. You can even get school shoes, sandals, leather belts and high fashion ladies handbags all made of Genuine Leather. BRAINY BRATS sells Educational books which is an absolute must for your kids or your sisters kids, or even the kid next door. For everyone else who love reading, YOUR BOOK has reading material for you at bargain prices. There are art shops, craft shops, cosmetic and Jewelry shops, clothing shops and cell phone shops. But these are not the only stores with marvelous goods, there are many more, so do yourself a favour and come visit EXPO WP when you come to CAPE TOWN.